Amazon is one of the biggest retailer company. Amazon mission statement clearly make it one of the top contributors in e commerce revenue all over the globe. The mission statement as clearly stated by Jeff Bezos, CEO of Amazon, focused clear and solitary on the lowest price, best selection and utmost convince to their customer. The firm clung of Amazon Inc has made its status as most of us know it as best website for e commerce and online media streaming platform ( Amazon Prime Videos ).
It is very important for any company to state their organisation mission statement and vision Statement because it gives direction toward a desired future condition of the business. That’s why mission statement and vision statement are called the most fundamental development strategies.
Moreover they also give a dedication drive in the employees working under the organisation. Apple, Google, eBay, most of the big influential names have focused on this and made their goal loud out clear as mission/Vision Statements.
AMAZON MISSION STATEMENT
AMAZON MISSION STATEMENT: ” We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. “AMAZON MISSION STATEMENT
This statement is promising corporate success to Amazon from 1994.
AMAZON VISION STATEMENT
AMAZON VISION STATEMENT :” to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”AMAZON VISION STATEMENT
This vision Statement aims for
- Global reach
- Customer satisfaction
- Variety of Niche of Product.
This underscores the Vision of Amazon and highlights the path of Amazon in becoming the biggest e commerce company in the world.
At the time Amazon focused on:
- Obsess over customers
The combination of vision statement in the three part above mention covers all the best ways of reaching out to their potential customers and the way of choosing words in vision statement gives a hint that Amazon considers customers as among the most important stakeholders in the online retail business. However Still the corporate vision of the company does not ensure its stability in the upcoming years.
For instance, Amazon’s business now cloud services and online media streaming. Yet, the company’s vision Statement still focuses on e commerce. Thus Now it’s pretty much time for Amazon to add these details about business’s and make theirs mission statement and vision statement more comprehensive in reflecting the future of the company.
Amazon Core Values
Amazon core values: “customer obsession, ownership, invent and simplify, are right, a lot, hire and develop the best, insist on the highest standards, think big, bias for action, frugality, vocally self-critical, earn trust of others, dive deep, have backbone, disagree and commit, and deliver results.”Amazon core values
Well, Amazon features a long list of values to guide the operations of its business. Several key values can, however, be singled out to have the greatest impact among this list:
- Customer obsession
- Invent and simplify
- Hire and develop the best
- Deliver results
- Earn trust of others
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