Apple Mission Statement 2021 | Mission & Vision

Apple Inc. is undoubtedly one of the biggest technologies that evolved over time and has taken a big role in development of the world we see today. With their continuous change and evolution in mission and vision they are able to come forward as one of the major tech giants. Steve jobs the founder of apple, laid significant importance on the binding values of the whole company. And that’s the reason today Apple is able to stand against its competitors like Sony, Samsung and Amazon. 

Apple mission statement is one thing that clears the mission and motive of the organisation and gives strength to its employees in achieving the goals which the upper body have dreamt of. 

Apple Mission Statement

Apple mission statement have been changed quite often because of its shift from only computers limited to Manufacturer of smart phones and other gadgets. Tim Cook, the current owner of Apple Inc.  included – 

“to bringing the best user experience to its customers through its innovative hardware, software, and services”

Apple mission statement

as their mission statement in 2021 annual report.  This mission statement considers changing the landscape of the world we see today. A.I and modern semiconductor uses are mastered by Apple and is a great step towards future leadership in the global market.

APPLE VISION STATEMENT

Apple vision statement is

” We believe that we are on the face of the earth to make great products and that’s not changing”

APPLE VISION STATEMENT

Through this statement the company detemines to deliver top notch quality content and intend to do so for long time. The statement clarifies how Apple intend to be a dominant player in the sector it is operated in. 

BASIC VALUES 

Apple core values helps it in having an all-rounder development and success in all technological fields. These values include 

• Privacy
• Environment 
• Responsibility 
• Education 
• Unity in Diversity 

The company ensures to teach this to each and every of their employees and business relative and considers these values as the main reason of their success in respective fields. 

Apple was established in 1976 and that time the mission statement used to be different than today’s it was more of computers oriented which was the main business of Apple inc. – 

” to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world”

Apple Mission Statement

This was the mission statement that lead Apple and it’s employees to greater heights. This statement focuses on core values and relationship building around the world. Ideally, there is still need of some changes in mission statement Apple holds like addition of corporate image rather than product development side. 

Steve Jobs on Apple’s Vision

Check here more updated apple mission statement and vision statement.

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