Mission Statement

DISNEY MISSION STATEMENT | VISION STATEMENT [UPDATED 2021]

DISNEY MISSION STATEMENT “to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company”.

Disney or the Walt Disney company is an American diversified multinational mass media and entertainment company. Disney was founded by brothers Walt Disney and Roy O Disney in 1923. It is considered as the leader of American animation industry. The Walt Disney company’s success can be recognised with the division of its branches in the market. Disney itself owns 14 theme parks, cable television networks like ESPN, National geographic and streaming services like Disney+, Hulu, Hotstar. Cartoon character like Micky mouse is created by Disney which is recognised all over the world.

DISNEY MISSION STATEMENT

Mission statement of Disney itself reveals it’s Unique formula for making profits, which makes it stand apart from the rest U.S Corporation. However certain element were present in Disney which provided foundation for the company.
Mission statement of Disney is –

“to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”

DISNEY MISSION STATEMENT

A look in the history shows that Disney has been consistent with their mission statement following are the main characteristics of the mission statement × Entertain × Improving lives × Improvement of communities × Exceeding expectations.

DISNEY VISION STATEMENT

Vision statement is a projection of five to ten years of the company. A good vision statement describes an idealistic model of the future which gives inspiration to employees and creates a drive in stakeholders. It grounds the group so it can actualize the impact on the people.

Disney vision statement is –

“to be one of the world’s leading producers and providers of entertainment and information.”
DISNEY VISION STATEMENT

The vision statement is quite self explanatory. This vision statement can be put into these point in a nutshell –

world’s leader
Producer and provider of entertainment.

Although, seeing of now Disney has already achieved its vision mentioned back in 1923. It is a growing multinational that serves on global scale. By coveting to be world’s unchallenged provider of the service it deals with all dimension. It is a self sufficient organization in this sector of entertainment and news. Disney now has not to depend on anyone for its existence or assistance.

Core values

Disney core values comprise “make everyone’s dreams come true, you better believe it, never a customer, always a guest, all for one and one for all, share the spotlight, dare to dare, practice, practice, practice, make your elephant fly and capture the magic with storyboards.” The strength demonstrated by Disney comes from a variety of principles that guide its operations.

The company believes in creating a working environment where all people feel wanted, secure, and motivated to give their all. It does this by encouraging its workers to take bold steps into the future through technological embracement, corporation, and taking calculated risks. For instance, Disney supports its experts irrespective of whether they fail, as the company understands that through such efforts, that is how employees make their ‘elephants fly.’ In turn, this explains the exceptional content and information that characterize the corporation.

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McDonald’s Mission Statement & Vision Statement Analysis

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McDonald’s MISSION STATEMENT ” to be our customers’ favourite place and way to eat and drink. ”

McDonald’s corporation is an American fast food company, founded in 1940 by Richard and Maurice McDonald. McDonald’s is known for its best hamburger, cheeseburgers and French fries. Although McDonald’s started with a hamburger stand but today McDonald’s has the ninth highest global brand valuation and more than 38,000 restaurant outlets spread across all over world.

McDonald’s MISSION STATEMENT

Mission statement is a short statement of why the organisation exist. And looking at McDonald’s statement it becomes pretty simple to understand. McDonald’s has made it crystal clear why they wanted to be on top and the simplicity is what attract its customers. Mission statement of McDonald’s is

” to be our customers’ favourite place and way to eat and drink. ”

McDonald’s MISSION STATEMENT

Two main components of this Mission statement is ..

Customer’s favourite place to eat and drink.
Customers favourite way to eat and drink.

This statement highlights the significance of customers at business angle, while maintaining the main focus of company over food and beverage purchase decision. McDonald’s develops it’s menu and recipes to satisfy customers preferences. These factor along with menu development helps making company’s restaurants and franchised location favourite place to eat and drink.

McDonald’s VISION STATEMENT

Vision statement is an highly inspirational statement made to model the idealistic future condition of an organisation or company. It usually answers the current and future objectives for an company. McDonald’s vision statement is

” to move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world. “
McDONALD’S VISION STATEMENT

With this statement we can see the implementation growth plan introduced by the company in 2017. With commitment as backbones McDonald’s has set its core values defined to show who and how they run the business and restaurants. The company’s previous vision Statement was ” Our overall vision is for McDonald’s to become a modern, progressive burger company delivering a contemporary customer experience.”

McDonald’s vision statement comprises of following points –

Move to drive growth.
Better at serving customers.
Around the world.

Both the statement shows, McDonald’s wants to expand their business and grow their operations. With the help of acknowledgement to importance of the needs and preferences of the customer it has created an environment where all partners and groups can hangout and eat.

McDonald’s Core Values

McDonald’s core values comprise “we place the customer experience at the core of all we do, we are committed to our people, we believe in the McDonald’s system, we operate our business ethically, we give back to our communities, we grow our business profitably, and we strive continually to improve.” The core values create a perfect growth culture for the company.

Acknowledging the importance of the needs and preferences of the customers is highly valued at McDonald’s. The company also encourages respect for people, the brand of the company and a call to always operate in a justified manner. By weaving the needs of the communities with those of the business, McDonald’s has created an environment where all partners thrive.

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NETFLIX MISSION STATEMENT

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NETFLIX MISSION STATEMENT “We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.”

Netflix Inc is an American content platform and production company situated or headquartered at Los Gatos, California. Netflix is an online streaming library of films and television series available worldwide except few countries.

Netflix mission statement is the reason for its exponential growth around the years. And The corporate vision statement ensures the organisational development direction and guide higher performance achievement.
Mission statement is very necessary for entrepreneurs.

NETFLIX MISSION STATEMENT

The mission statement answers four question – what , how, whom, why. Mission statement provides framework for employees with a purpose. Mission statement lays an impact which gives clear and concise declaration about business strategy to customers and greater community.

Netflix mission statement is:

“We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.”
NETFLIX MISSION STATEMENT

The statement resounds what the company is best known for – providing best and unparalleled video entertainment. The mission of Netflix can be laid as improving its members experience with streaming and focus on new members without losing the old one and for that according to annual report 2019 Netflix is working hard for enhancing its user interface and have added a download section for offline watchers.

NETFLIX VISION STATEMENT

Vision statement is a short tagline that defines where you want to go. Vision statement gives the future state of the organisation and illustrate a common view of how things should be in future. Vision Statement is generally made with the aim of inspiring the people that are related with the company or getting benefitted by it.

Netflix vision Statement is

“Becoming the best global entertainment distribution service”.
NETFLIX VISION STATEMENT

Netflix sets quality bars in the provision of its service every year which guarantee it’s successful achievement of its vision Statement. Netflix aims for being the best and it’s sure that Netflix is not looking to settle being an conventional entity.

In the world of digital era Netflix is playing a very important role. Today Netflix is a role model for many businesses and organisations. From 1997, when online streaming was not even popular to today. It’s sure that Netflix has struggled a lot but today Netflix has estimated revenue of US $ 25 billion and has more than 203.7 million subscribers ( as of Jan 2021 ).

Core Values

Netflix’s core values comprise “judgment, communication, curiosity, courage, passion, selflessness, innovation, inclusion, integrity, and impact.” These values are integral to the smooth running of Netflix’s operations as they ensure all players remain focused on the major goals of the company. They can be explicated as follows:

Inclusion
Innovation
Passion
Curiosity
Judgment
Communication
Courage
Selflessness
Integrity
Impact

In its processes, Netflix is critical in creating a working environment that not only leads to the production of the most sought-after content but also one that has attractive returns to the investors and the company. It stimulates this through values such as inclusivity, innovation, passion for the content, curiosity to do take constructive risks, and informed judgment. It also considers communication and the nerve to do the impossible as must-have skills for taking the company to the top. Together with the desire from every player to make a difference while doing the right things, Netflix believes that the company can have the impact it aims for in the sector.

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GOOGLE MISSION STATEMENT & VISION STATEMENT 2021

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Google Mission statement is “Our mission is to organize the world’s information and make it universally accessible and useful”

Google is an American based internet service technology company. Google includes search engine, online advertising, and hardware and software technology. Google as a company has shown immense growth along this decade. Probably, you already know about Google inc. and if you dont know you can Google it. Google is considered as one of the five tech giants Amazon, Facebook, Apple and Microsoft.

GOOGLE MISSION STATEMENT

Mission statement represents the combination of sentences which gives answer to question like Why the organisation exist?. A mission statement is intended to clarify who, what and why of the company. Google has its mission statement like other Corporation which clears its path Google intends to achieve. Google has now become an aliter for surfing the internet.

Google Mission statement is

” Our mission is to organize the world’s information and make it universally accessible and useful.”
Google Mission statement

Breaking down the statement into its core value we find Google mission statement is distinctive in approach it lay emphases on:

Organisation of information
Accessibility around globe
Useful
All the world’s information

The company has seemed to fully root itself to the values given above it has algorithm which prioritise the content to the use of the user. Through personalization and analysis of extensive database Google has its branches all around the world and every section uses Google in its daily routine now a days.

GOOGLE VISION STATEMENT

Unlike the mission statement which describe the who, what , why of the organisation vision statement describes the desired long term plan and goals of the organisation. Every company needs a direction in which it’s employees and stakeholders can move towards. It creates a drive among stakeholders and employees which is a basic human emotion. It is usually used to depict the 5-10 year time frame goal.

Google vision statement is:

“to provide access to the world’s information in one click.”
Google vision statement

The companies nature and strategy of business is depicted in this vision Statement. Google’s most popular and daily need service is its search engine and company is seemed to focus on its growth for now. The following are the main points of vision statement.

All variety of information
Access in one click

The constant follow-up of these statement has shown the success of the Google as an search engine but now it is a time for Google to mention other product like online advertisement, smart gadget into its mission and vision Statement. Also, ideally vision statement should depict the future condition of the business which is incomplete without mentioning the diversified service google is providing now.

Google core Values

Google core values include “Focus on the user and all else will follow, Fast is better than slow, Democracy on the web works, You can make money without doing evil, There’s always more information out there, and great just isn’t good enough.” Google has a long list of values that drive the operations of the company. They also come in handy in creating a culture that makes it a go-for company in the technology, software, and cloud computing sector.

Within all its values, Google lays emphasis on the importance of the user. It echoes the focus of the company while developing and collating web content. Google is not satisfied by simply ensuring that data is there, its second value sheds more light on the need for giving this information much faster and in a reliable and respectful manner. It is the reason the company points at doing good while going all out to get information around the world. Most importantly, Google’s attitude that there is always room for growth has kept the company on an upward trend as hinted by the last value in this analysis.

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NIKE MISSION STATEMENT | VISION STATEMENT 2021

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NIKE MISSION STATEMENT “To bring inspiration and innovation to every athlete in the world“.

Nike is an American multinational corporation. Nike deals with manufacturing and sales of footwear, equipment, accessories etc. The company is Headquartered at Beaverton, Oregon. Nike is one of the best performing company for footwear accessories.

They create ground-breaking sport innovative products with the help of diverse creative team giving it representation from all around the globe.

NIKE MISSION STATEMENT

Mission statements are short statements giving answers to basic queries like ” why the company stands” ?. Each organization requires some motto/ statement that keeps the drive among stakeholders and employees to give there 100% towards the goal of the organisation. Nike is also one of those companies with the most dedicated and trustworthy staff and part of the credit goes to its clear, concise declaration about the business strategies.
Nike mission statement is:

“to bring inspiration and innovation to every athlete in the world.”
NIKE MISSION STATEMENT

This mission statement focuses Nike as sports sector enthusiast. The ability of footwear to turn any athletes into their best version is stated by Nike mission statement. However at present Nike has its mark on many different fields, not only athlete but also normal gym guys or joggers also are big chunk of their targeted audience.

Nike’s Mission statement can be broken down into simpler pieces as:

Diversity
Social impact
Global reach
Sustainability and ground breaking innovations.

VISION MISSION STATEMENT

Vision statement is a document or combination of sentences that describes the current or future objective/dream of the organisation. Vision Statement makes the organisation look align and helps in making continuous growth towards the objective without getting distractive. A vision statement is written in the present tense, is summarised and have powerful phrases.

Vision statement of Nike is:

“to remain the most authentic, connected, and distinctive brand.”
VISION MISSION STATEMENT

Nike’s vision Statement clears it’s goal with a single read. ” To remain” describe the confidence in self evaluation in Nike’s authenticity as an organisation itself.

Authentic – Means the company aims to make their product as high quality as they can. Delivering product with high performance are key values of Nike.

Connected – Expanding the reach of the brand to all across the world. People must feel connected to the brand which will make it profitable.

Distinctive – always aiming for ground breaking innovative and extraordinary footwear, accessories. With different variety of high quality goods people will feel the urge to connect to them.

NIKE Core Values

Nike’s core values include “inspiration, innovation, every athlete in the world, authentic, connected, and distinctive.” These values define what Nike holds dear in its quest to become the best there is. It has the following factors:

Inspiration
Innovation
Every athlete in the world
Authentic
Connected
Distinctive

Nike stresses on the need to maintain top inspiration among its employees to ensure they design and produce innovation-driven products that are not only authentic but also those that meet the needs of all athletes irrespective of where they are in the world. In this way, the company satisfies the demands of its first to fourth values. The company also emphasizes building relationships with everyone it comes in interacts with, something that makes everything about the company unique.

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