NIKE MISSION STATEMENT

Contents

NIKE MISSION STATEMENT “To bring inspiration and innovation to every athlete in the world“.

Nike is an American multinational corporation. Nike deals with manufacturing and sales of footwear, equipment, accessories etc. The company is Headquartered at Beaverton, Oregon. Nike is one of the best performing company for footwear accessories.

They create ground-breaking sport innovative products with the help of diverse creative team giving it representation from all around the globe.

Mission statements are short statements giving answers to basic queries like ” why the company stands” ?. Each organization requires some motto/ statement that keeps the drive among stakeholders and employees to give there 100% towards the goal of the organisation. Nike is also one of those companies with the most dedicated and trustworthy staff and part of the credit goes to its clear, concise declaration about the business strategies.
Nike mission statement is:

“to bring inspiration and innovation to every athlete in the world.”
NIKE MISSION STATEMENT

This mission statement focuses Nike as sports sector enthusiast. The ability of footwear to turn any athletes into their best version is stated by Nike mission statement. However at present Nike has its mark on many different fields, not only athlete but also normal gym guys or joggers also are big chunk of their targeted audience.

Nike’s Mission statement can be broken down into simpler pieces as:

Diversity
Social impact
Global reach
Sustainability and ground breaking innovations.

VISION MISSION STATEMENT

Vision statement is a document or combination of sentences that describes the current or future objective/dream of the organisation. Vision Statement makes the organisation look align and helps in making continuous growth towards the objective without getting distractive. A vision statement is written in the present tense, is summarised and have powerful phrases.

Vision statement of Nike is:

“to remain the most authentic, connected, and distinctive brand.”
VISION MISSION STATEMENT

Nike’s vision Statement clears it’s goal with a single read. ” To remain” describe the confidence in self evaluation in Nike’s authenticity as an organisation itself.

Authentic – Means the company aims to make their product as high quality as they can. Delivering product with high performance are key values of Nike.

Connected – Expanding the reach of the brand to all across the world. People must feel connected to the brand which will make it profitable.

Distinctive – always aiming for ground breaking innovative and extraordinary footwear, accessories. With different variety of high quality goods people will feel the urge to connect to them.

NIKE Core Values

Nike’s core values include “inspiration, innovation, every athlete in the world, authentic, connected, and distinctive.” These values define what Nike holds dear in its quest to become the best there is. It has the following factors:

Inspiration
Innovation
Every athlete in the world
Authentic
Connected
Distinctive

Nike stresses on the need to maintain top inspiration among its employees to ensure they design and produce innovation-driven products that are not only authentic but also those that meet the needs of all athletes irrespective of where they are in the world. In this way, the company satisfies the demands of its first to fourth values. The company also emphasizes building relationships with everyone it comes in interacts with, something that makes everything about the company unique.

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