ADIDAS MISSION STATEMENT is “The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.”
Adidas is a German multinational company founded in 1924 and headquartered at Herzogenaurach, Germany. Adidas is know as the largest sportswear manufacturer across the world. Adidas designs multiple products including shoes, clothing and accessories. It is also known as Adidas AG which was founded by two brothers that later split up and formed PUMA. Adidas started with a idea of creating something innovative in the line of clothing, sports for athlete and daily walkers. Adidas has managed to showcase a lot of power and strength for decades now which is a result of its mission and vision Statements.
Adidas mission and vision statements have been gradually changing with the ever-evolving sports shoes, apparels and other accessories over the years, and this has been instrumental in securing the leadership position the company is identified with in the current markets.
In fact, Adidas managerial approaches are highly valued for their ability to keep the company on its best at all times irrespective of the nature of the market forces, something that Adidas credits its mission and vision statements for. Theoretically, the mission statement of a company is a definition of the primary objectives that the company seeks to implement to spur its growth.
ADIDAS MISSION STATEMENT
Mission statement Is a short one or two lined statement of why organization exist. It also says about the overall goal and what kind of service it aims to provide. Adidas mission statement is
“The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.”
Adidas mission statement
The statement itself is very self explanatory, it blanks on the boundless capacity of the company. The statement includes following sub points
- Improving sports
- Exceeding expectations
- Innovations.
ADIDAS VISION STATEMENT
Vision statement is a document that states the current and future aims of the Corporation. It grounds the employees and people benefitted from the organisation so that it can have some actual impact on the world. Adidas vision statement is
“To be the design leaders with a focus on getting the best out of the athletes with performance guaranteed products in the sports market globally.”
ADIDAS VISION STATEMENT
The vision statement is derived from its advantage over other company. Adidas lays emphasis on its innovative designs that attracts players from all over the world for its marketing.
Many may wonder what makes these mission and vision come true it is the core values of the employees that keep driving them towards there goal. Core values are the guiding principles that governs and focus on the conduct of the company.
Core Values
Adidas core values comprise “performance, passion, integrity, and diversity.” They are the principles that have kept Adidas ahead of its game for decades. They ensure the strategic approaches of the company align with the mission and vision statements. They reveal the following details:
Performance. In everything it does, Adidas emphasizes on the need for all stakeholders to maintain the ultimate rate of performance. The company acknowledges the competitiveness of the sportswear, boots and accessories market, and therefore, only the best players can thrive there.
This value relates to the second one that is all about an appetite of sports and everything good about it. Adidas is also categorical on the influence of a culture of doing things right has on the growth trend of a company. It stresses that this is what keeps the customer loyal and enthusiastic about what the company has on offer. To sum up, the type of culture that gives Adidas the reputation it boasts, the value of diversity, not only in the products it produces but also the backgrounds it associates and calls Adidas family gives it a global outlook.
References
- Adidas – Home.
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