Amazon is one of the biggest retailer company. Amazon mission statement clearly make it one of the top contributors in e commerce revenue all over the globe. The mission statement as clearly stated by Jeff Bezos, CEO of Amazon, focused clear and solitary on the lowest price, best selection and utmost convince to their customer. The firm clung of Amazon Inc has made its status as most of us know it as best website for e commerce and online media streaming platform ( Amazon Prime Videos ).
It is very important for any company to state their organisation mission statement and vision Statement because it gives direction toward a desired future condition of the business. That’s why mission statement and vision statement are called the most fundamental development strategies.

Moreover they also give a dedication drive in the employees working under the organisation. Apple, Google, eBay, most of the big influential names have focused on this and made their goal loud out clear as mission/Vision Statements.
AMAZON MISSION STATEMENT
AMAZON MISSION STATEMENT: ” We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. “
AMAZON MISSION STATEMENT
This statement is promising corporate success to Amazon from 1994.
AMAZON VISION STATEMENT
AMAZON VISION STATEMENT :” to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
AMAZON VISION STATEMENT
This vision Statement aims for
- Global reach
- Customer satisfaction
- Variety of Niche of Product.
This underscores the Vision of Amazon and highlights the path of Amazon in becoming the biggest e commerce company in the world.
At the time Amazon focused on:
- Long-term
- Obsess over customers
- Infrastructure:
- Employees
The combination of vision statement in the three part above mention covers all the best ways of reaching out to their potential customers and the way of choosing words in vision statement gives a hint that Amazon considers customers as among the most important stakeholders in the online retail business. However Still the corporate vision of the company does not ensure its stability in the upcoming years.
For instance, Amazon’s business now cloud services and online media streaming. Yet, the company’s vision Statement still focuses on e commerce. Thus Now it’s pretty much time for Amazon to add these details about business’s and make theirs mission statement and vision statement more comprehensive in reflecting the future of the company.
Amazon Core Values
Amazon core values: “customer obsession, ownership, invent and simplify, are right, a lot, hire and develop the best, insist on the highest standards, think big, bias for action, frugality, vocally self-critical, earn trust of others, dive deep, have backbone, disagree and commit, and deliver results.”
Amazon core values
Well, Amazon features a long list of values to guide the operations of its business. Several key values can, however, be singled out to have the greatest impact among this list:
- Customer obsession
- Invent and simplify
- Hire and develop the best
- Deliver results
- Earn trust of others
References
- Achtenhagen, L., Melin, L., & Naldi, L. (2013). Dynamics of business models–strategizing, critical capabilities and activities for sustained value creation. Long range planning, 46(6), 427-442.
- Amazon
- Babnik, K., Breznik, K., Dermol, V., & Trunk Širca, N. (2014). The mission statement: organisational culture perspective. Industrial Management & Data Systems, 114(4), 612-627.
- Barchiesi, M. A., & La Bella, A. (2014). An analysis of the organizational core values of the world’s most admired companies. Knowledge and Process Management, 21(3), 159-166.
- CMPE, T. W. B. (2013). Vision problems?. The Journal of medical practice management: MPM, 29(2), 110.
- Dahlgaard-Park, S. M. (2012). Core values–the entrance to human satisfaction and commitment. Total Quality Management & Business Excellence, 23(2), 125-140.
- Eși, M. C. (2014). The mission statement of the business organisation by reference to the economic market requirements. The USV Annals of Economics and Public Administration, 14(2 (20)), 131-138.
- Madu, B. C. (2013). Vision: The relationship between a firm’s strategy and business model. Journal of behavioral studies in business, 6, 1.
- Rajasekar, J. (2013). A comparative analysis of mission statement content and readability. Journal of Management Policy and Practice, 14(6), 131-147.
- Rosemann, M., & vom Brocke, J. (2015). The six core elements of business process management. In Handbook on business process management 1 (pp. 105-122). Springer, Berlin, Heidelberg.
- Rutherford, M. A., Parks, L., Cavazos, D. E., & White, C. D. (2012). Business ethics as a required course: Investigating the factors impacting the decision to require ethics in the undergraduate business core curriculum. Academy of Management Learning & Education, 11(2), 174-186.
- Salem Khalifa, A. (2012). Mission, purpose, and ambition: redefining the mission statement. Journal of Strategy and Management, 5(3), 236-251.
- Schwartz, M. S. (2013). Developing and sustaining an ethical corporate culture: The core elements. Business Horizons, 56(1), 39-50.
- Ullah, A., & Lai, R. (2013). A systematic review of business and information technology alignment. ACM Transactions on Management Information Systems (TMIS), 4(1), 4.
- Zwetsloot, G. I., Van Scheppingen, A. R., Bos, E. H., Dijkman, A., & Starren, A. (2013). The core values that support health, safety, and well-being at work. Safety and health at work, 4(4), 187-196.