DISNEY MISSION STATEMENT “to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company”.
Disney or the Walt Disney company is an American diversified multinational mass media and entertainment company. Disney was founded by brothers Walt Disney and Roy O Disney in 1923. It is considered as the leader of American animation industry. The Walt Disney company’s success can be recognised with the division of its branches in the market. Disney itself owns 14 theme parks, cable television networks like ESPN, National geographic and streaming services like Disney+, Hulu, Hotstar. Cartoon character like Micky mouse is created by Disney which is recognised all over the world.
DISNEY MISSION STATEMENT
Mission statement of Disney itself reveals it’s Unique formula for making profits, which makes it stand apart from the rest U.S Corporation. However certain element were present in Disney which provided foundation for the company.
Mission statement of Disney is –
“to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”DISNEY MISSION STATEMENT
A look in the history shows that Disney has been consistent with their mission statement following are the main characteristics of the mission statement × Entertain × Improving lives × Improvement of communities × Exceeding expectations.
DISNEY VISION STATEMENT
Vision statement is a projection of five to ten years of the company. A good vision statement describes an idealistic model of the future which gives inspiration to employees and creates a drive in stakeholders. It grounds the group so it can actualize the impact on the people.
Disney vision statement is –
“to be one of the world’s leading producers and providers of entertainment and information.”DISNEY VISION STATEMENT
The vision statement is quite self explanatory. This vision statement can be put into these point in a nutshell –
- world’s leader
- Producer and provider of entertainment.
Although, seeing of now Disney has already achieved its vision mentioned back in 1923. It is a growing multinational that serves on global scale. By coveting to be world’s unchallenged provider of the service it deals with all dimension. It is a self sufficient organization in this sector of entertainment and news. Disney now has not to depend on anyone for its existence or assistance.
Disney core values comprise “make everyone’s dreams come true, you better believe it, never a customer, always a guest, all for one and one for all, share the spotlight, dare to dare, practice, practice, practice, make your elephant fly and capture the magic with storyboards.” The strength demonstrated by Disney comes from a variety of principles that guide its operations.
The company believes in creating a working environment where all people feel wanted, secure, and motivated to give their all. It does this by encouraging its workers to take bold steps into the future through technological embracement, corporation, and taking calculated risks. For instance, Disney supports its experts irrespective of whether they fail, as the company understands that through such efforts, that is how employees make their ‘elephants fly.’ In turn, this explains the exceptional content and information that characterize the corporation.
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